![]() It’s not far from memory that many pundits spent months reading Apple’s tea leaves (“rethinking a more modular Mac Pro” might lead to “stackable” Mini-like modules, for example), but it turns out that Apple reverted to the prior decade’s form factor… just, garish. The new Mac Pro is insanely powerful, but man, is that thing ugly. So we certainly understand a lot about them there’s always more to learn but we understand a lot about them.Īpple looks to have delivered on its promise to deliver what the pros wanted. We’ve been talking to them! We’ve actually been going out, meeting with a lot of pro customers to understand how they use our products, what their workflow is like, things they might need. We’ve certainly been getting feedback from a specific group of users in particular, desktop Mac Pro users. ![]() At TechCrunch, Matthew Panzarino, recounted Phil Schiller’s approach. Final Thoughtsīack in April, 2017, Apple invited a few selected journalist to Cupertino to discuss tha state of the Mac Pro. Sometimes, Apple’s product release cycle seems opaque. But my thanks goes out to Apple for planning ahead and shipping the 2018 Mac mini-in recognition of this precise customer dilemma. This is a new feeling, that is, not being able to afford a new Mac Pro. The rest of us can, with ongoing joy, fantasize about winning our state’s lottery.įinally, in my own case, when the time comes that my 2013 Mac Pro will no longer run the latest version of macOS, the new (thank goodness) Mac mini, properly configured will do the job for me as a writer and podcaster. ![]() Those who need the power of this Mac Pro are those whose business case justifies its cost. Some may complain that it’s too expensive, but we’ve beeen down that road with the iMac Pro. It’s just a shame that Apple took so long to realize that this is the kind of Mac the pros have been hungry for. Clearly, there’s a part of the customer base that Apple wants back badly and for keeps. He let the hardware speak for itself, and we felt it. John Turnus did a great job of delivering a technically exciting but sober approach and revealed the thought that went into the design and engineering. Doing so would have raised the specter of the 2013 hoopla which turned out to be unjustified-in hindsight. Wisely, Apple’s SVP of Product Marketing, Phil Schiller, did not introduce this new Mac Pro. Next, the use of Xeon CPUs suggests strongly that it was premature to go with a suite of A-series CPUs even though many observers, including myself, believe that Apple will go that route eventually. I surmise it requires macOS 10.15 Catalina which is one reason it’ll ship in the fall. What’s more, Apple didn’t hold back or compromise, and it allowed the price to reflect the power of the hardware. It’s going to delight technical and creative professionals. With new Xeon W CPUs, up to 28 cores, a new graphics system called the MPX module, a 1.4 kilowatt power supply, and up to 1.5 TB of RAM, it needn’t feel inferior to any HP Z workstation. It’s the hardware we look to, and hardware is the realm where WWDC, magic and our dreams meet. ![]() Whether Apple likes it or not, services don’t convince us of Apple’s ability to innovate. Image credit: Apple Promises Keptįirst, Apple chose the right venue for this announcement. What I want to look at here is the big picture. ![]() You can read the tech specs in Apple’s news release and in our own TMO coverage. At the risk of invoking the term “cheese grater 2.0” (everyone else will), Apple has unleashed a powerful new Mac Pro that looks to have fully acknowledged the need of pros and appears to have done everything right. ![]()
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